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I wanted to share with you some good information and knowledge I have learned over the years. If you are in direct sales of any kind, I will provide you with a proven example of how powerful business cards can contribute to your sales figures. With over 20 years experience in real estate sales, I will be more comfortable giving you examples based on my expertise. However, you will see that this can apply to any and all types of direct or commission sales personnel.

If you are in regional sales you might find what I am about to say a little more challenging and creativity will have to play a part. It is still very realistic to make a ton of money with the marketing of your business cards. If you are not given leads by your company or you are an independent contractor, this is the cheapest and most productive way to market yourself.

So the question is, how does one generate sales or recognition especially when you are brand new in a sale position? I could not afford to advertise or market my services through publications, magazines, newspaper ads, etc. At the time the only item I was able to comfortably handle financially was the price of business cards.

Around that same time the Super Bowl was coming to Arizona. I was a season ticket holder and was able to get tickets for $100 each. When I arrived at the game early, shortly thereafter I was offered $1000 for each ticket. The temptation was too good and I couldn’t resist.

Now that I had no tickets, I decided to get in my truck, pull out my box of 1000 business cards and started passing them out to the fans outside the stadium. Three hours later I was out of business cards and drove home to watch the game on TV.

The primary goal of sales is to create an established client base as our years of experience grows. Word of mouth and referrals are so powerful in the sales industry. The more people that know what business we are in and what services we offer, the more likely they will come to us in the future if the need arises.

The average real estate agent sells only 8 homes per year. In the above example, the conversion ratio was only .015% but my return on investment was over $100,000. Just think if you passed out 1000 business cards per quarter. That would be 4000 per year and 60 sales for the real estate professional. Wow! Pretty amazing.

Needless to say, this strategy worked and my client base increased exponentially over the years. Always carry business cards with you no matter what. Keep them in your wallet or purse and keep them stored in your car. Take every single opportunity to give your card to everyone you come in contact with. You can’t go through too many business cards. Make it a goal to pass out at least 1000 per quarter. You will be surprised to see how much business this will generate for you in the future.

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