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The Juicy Couture company history started in 1994 when Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The company achieved success specializing in maternity jeans that were stylish and comfortable.

In 1996 the girls changed the direction of the fashion line. They dropped the jeans in an effort to create a more femininely flattering design, and started the Juicy Couture line. They had wanted to create a line that was both sexy & stylish, but comfortable as well.

The clothing line was started by the Juicy Duo out of their home in Pacoima, California. They wanted to get more exposure for their line so the they decided on giving their finished designs to Hollywood stars like Madonna, J Lo and Cameron Diaz. It was not long before one of them discovered the girls’ talent; Madonna was spotted wearing a low riding draw string pants and a curve hugging zip up hoody with the embroidered word “Madge” on it. Madonna’s appearance caused almost instant success for the line. Shortly after, Hollywood was suddenly full of stars sporting Juicy Couture. The outfit that Madonna was wearing was the Juicy Couture most famous outfit the Tracksuit. The embroidered Madge is not really seen on Juicy Couture clothing anymore. The bottoms to the suits all have the signature juicy written across the backside.

Through the wish to spread the Juicy Couture brand to the east coast, the Juicy girls arranged an east coast debut event in order to launch a new line. The party was a success, and shortly afterward Juicy Couture set up an up-and-coming boutique in NY.

During 1999, Juicy Couture announced a new line of jeans named Juicy Jeans. During 2001, the Juicy Duo brought tracksuit back to the fashion world. The suits were planned to emphasize a lady’s curves and made of comfy soft fabrics such as velour, or cashmere, terry cloth, and fleece.

In 2002, Juicy Couture expanded their clothing line to Men, Children, & even dogs. Doggy products included, carriers, dog beds, toys, leashes, clothing and collars.

Gela and Pamela sold Travis Jeans to Liz Claiborne in 2003 for the hefty fee of $53 million dollars in addition to a percentage of the future profits. To this day Gela and Pamela remain presidents of the company and continue to have control over the design concepts.

With aid from Liz Claiborne, In 2004 The Company became a world known brand. Juicy Couture expanded their woman’s products introducing lines of handbags, jewelry, swim wear, shoes, perfume and cologne. Today the company continues to offer the most fashionable and comfortable clothing in the industry.

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