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You probably know that if you want to get free publicity, you need to send a press release to the media. But a press release is meant to cover the broad strokes, not go into the details. That’s why people who are serious about getting publicity create a press kit. The press kit can contain several items in addition to your press release.

For this reason, many people who are serious about getting publicity create what is called a press kit, which may include, among other items, a photo, a list of suggested questions and a fact sheet.

A great way to make your pitch to the media stronger is to augment is to include a separate fact sheet with the press release. Fact sheets are easy to create. Simply list of series of facts that relate to your story.

For the sake of this discussion, let’s say that you’re a real estate agent or broker. You could create a fact sheet that has the following types of information:

Median price that homes sell for in your town.

What the median price in your area was six months ago.

An indication of the average length of time a house in your town is on the market this year vs the same time period last year.

If you are beating the competition, you may want to list some facts about your company, which might include:

The number of homes you’ve sold this year or the average per month

The average number of homes sold by all the real estate companies in your community

Number of years in business

The number of agents that work out of your office

So in your efforts to get free publicity, you can create a wide number of fact sheets, each of which supports a particular press release or story angle. So consider adding a fact sheet to your press kit and watch your free publicity grow. Or as they often said in the old” Dragnet” TV show and movie, “Just the facts, ma’am.

Danek S. Kaus is a professional journalist and publicist, and the author of You Can Be Famous! Insider Secrets to Getting Free Publicity. Check out his Blog Find out about his Services Click here to get your own unique version of this article with free reprint rights.