The current scenario of life where people seldom get time for themselves, social networking is one such medium which keeps each and everyone in touch and offers a host of features that prove beneficial and entertaining at the same time.
After Facebook, Twitter and Orkut already invading our lives, it is now time for another social networking newbie raising its head. Gojiyo is a new social networking platform from the brain house of Godrej, which is one of the biggest consumer giants in the Indian market.
The overall objective of is to establish an online activation platform for the youth to engage with each other and engage with Godrej brand and its portfolio. Whilst social networking is one of the more popular online platforms today, GoJiyo goes a couple of steps further by: a) Having an active environment: Think social networking meets virtual worlds in an open environment; b) Having advanced social networking built in with even dynamic, behavior-based friend suggestions; and c) Coordinated media, online and on-ground activation to drive traffic and visibility.
Additionally, the interactive nature of the world also offers the young Indian to live the life of his dreams and provide for him a promising platform, where he/ she can have enjoyable experiences along with friends, online.
On entering the website and registering with it, one is asked to choose an ‘avatar’ that best represents the person. One needs to fill in the details and download the Unity 3D player to further access this world.
Thereafter, the page opens up to the user’s profile, where he/ she can edit the information, customize the ‘avatar’ with one’s choice of clothing, accessories and so on. You have an option to link GoJiyo profile with Facebook account.
Everything looks real - and, actually, probably even better than in real life. You have to dip your toes in the exciting virtual world, make some friends online and even get your real life friends on to the platform. That’s when the interaction will become rewarding and entice you back again and again.
As Facebook has proved with applications and also Zynga has proved with its sticky games, it is what you do and who you do it with, when you are in a platform that matters. Once you are hooked, you will come back again and again. However, with the growing popularity of virtual worlds, GoJiyo can stand out.
All you ever wanted to know about GoJiyo is right here. Check out the GoJiyo website to know more.
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